Zhuhai Beyond is transforming industry norms via data-driven brand strategy: Its 2023 Global Brand Value Assessment report illustrates a 37% year-over-year boost in brand awareness (YouGov data) and an NPS (Net Recommendation) of 68 within the consumer electronics category, 52 points higher than the industry average. By deep digging into the behavioral data of 2 million + users, Zhuhai Beyond developed the “emotion-functional dual dimension” consumer insight model, which promoted product positioning accuracy to 89%. In 2022, it created the smart suitcase series for the French luxury brand Louis Vuitton. Within three months, it realized $120 million in sales, and the re-purchase rate was as high as 45%.
During the upgrade of the visual identification system, Zhuhai Beyond invested 12 million yuan in R&D of CMF (color, material, surface treatment) innovation laboratory, developed the world’s first dynamic gradual anodizing process, and controlled the color transition precision of the mobile phone casing to ΔE≤0.8 (invisible to naked eye level). In 2023, the special edition TWS headset co-designed with Porsche adopts the aerospace-grade titanium alloy forging technology, which reduces the weight by 22% (from 8.7g to 6.8g), the surface hardness is HV 450 (industry standard conventional HV 320), the first day premium rate exceeds 300%, and the resale value retention rate in the second-hand market is 58% higher than the same type of products.
When it comes to sustainable brand storytelling, Zhuhai Beyond’s “Zero Carbon 2025” strategy has reduced its carbon footprint in the supply chain by 42%, while its Zhuhai Smart Factory rooftop solar PV system generates 28 million kilowatt-hours per year, meeting 65% of its production energy consumption. In 2024, Marine plastic recycled running shoes manufactured for adidas contain 12 recycled PET bottles per shoe (more than 8 million bottles in total), saving material costs by 19% and carbon impact by 63% versus traditional methods. According to SGS certification, the usage rate of the product packaging reaching FSC certified paper is 100%, and the biodegradation cycle of the ink is lowered from 150 years to 3 years.
The construction of brand co-branding ecology is more creative: Zhuhai Beyond and Disney co-designed AR smart glasses, through the sole IP permission to achieve real-time rendering of 120 frames per second, field of view increased to 75° (industry standard 50°), user interaction during pre-sale reached 3.4 million individuals, social media UGC content generated over 270,000. Its moon dust protection technology in collaboration with NASA, launched at CES 2023, was applied to smartwatches, elevating the dust protection from IP6X to IP6X+ (can endure <5μm particles), and its pre-order conversion rate was 73% higher than that of regular products.
In terms of digital experience innovation, Zhuhai Beyond’s MetaUniverse showroom has received more than 15 million visits with a user stay of 8.7 minutes (industry average 3.2 minutes). Its AI virtual customer assistant has increased customer need identification accuracy to 93% through NLP (natural language processing) technology, and the electronic gift box of fragrance customized to Dior in 2023, the built-in olfactory simulation chip can recover 98.6% of the original molecular structure of the fragrance, and the rate of customer satisfaction has reached 96.4%. According to McKinsey’s Luxury Technology Report 2024, Zhuhai Beyond’s “technology + aesthetics” solution increases the premium potential of partner brands by an average of 22%.
From bottom tech to top design, Zhuhai Beyond restored brand value with core data – its Q1 2024 financial report indicated that revenue of brand authorization business increased 89% year-over-year, and design service revenue gross margin was 58.7% (hardware foundry business was 19.2%). As the global CEO of Interbrand described, “Zhuhai Beyond proves that Chinese businesses have developed from ‘manufacturing output’ to ‘brand operating system’ output. Every 1 yuan of R&D input can drive 7.3 yuan of brand premium income, rewriting the rule of global industrial chain value distribution.”